Privacy Policy

Effective Date: February 3, 2025

Last Updated: February 3, 2025

1. Introduction
   Welcome to Localrootscr.com (“Website”). This Privacy Policy explains how Matthew Arndt (“Company,” “we,” “us,” or “our”) collects, uses, stores, and protects your personal data when you use our services. We are committed to ensuring the privacy and security of your personal information in compliance with the General Data Protection Regulation (GDPR) and other applicable laws.

By accessing or using our website and services, you agree to the terms of this Privacy Policy.

2. Data We Collect
   We collect and process the following categories of personal data:

• Personal Identification Information: Name, email address, phone number, postal address.
• Transactional Information: Payment details (processed securely by third-party payment providers), purchase history.
• Technical Data: IP address, browser type, operating system, and other analytical data.
• Communications Data: Information you provide when you contact us, including emails and customer support inquiries.

3. How We Collect Your Data
   We collect data in the following ways:

• When you register, purchase a service, or subscribe to our newsletter.
• Through cookies and tracking technologies when you browse our website.
• When you communicate with us via email or contact forms.

4. Purpose of Data Collection and Use
   We use your personal data for the following purposes:

• Service Delivery: To process transactions, provide gardening services, and respond to inquiries.
• Marketing and Communications: To send promotional emails and updates (only with your explicit consent).
• Website Improvement: To analyze user behavior and improve our website performance.
• Legal Compliance: To comply with legal obligations, including tax and accounting requirements.

5. Legal Basis for Processing
   Under GDPR, we rely on the following legal bases for processing your data:

• Contractual Obligation: Processing necessary for fulfilling our service agreements.
• Legitimate Interests: Improving our website, ensuring security, and maintaining business operations.
• Consent: When required, we obtain explicit consent (e.g., for marketing emails).
• Legal Compliance: To fulfill legal obligations.

6. Data Sharing and Disclosure
   We do not sell, trade, or rent your personal data. However, we may share your data with:

• Service Providers: Third-party companies that assist in payment processing, analytics, and email marketing.
• Legal Authorities: If required by law or in response to legal requests.
• Business Transfers: In the event of a merger, acquisition, or business restructuring.

7. Data Storage and Security
   We take appropriate technical and organizational measures to safeguard your data, including:

• Encryption: Secure storage of personal data using encryption technologies.
• Access Controls: Restricted access to personal data to authorized personnel only.
• Regular Security Audits: Monitoring for potential vulnerabilities.

Your data is stored on secure servers located in the United States. If data is transferred outside the U.S., we ensure compliance with applicable data protection laws.

8. Your Rights Under GDPR
   As a user, you have the following rights:

• Right to Access: Request a copy of your personal data.
• Right to Rectification: Request corrections to inaccurate or incomplete data.
• Right to Erasure (Right to be Forgotten): Request deletion of your data under certain conditions.
• Right to Restrict Processing: Request limited processing of your data.
• Right to Data Portability: Receive your data in a structured format.
• Right to Object: Object to data processing based on legitimate interests.
• Right to Withdraw Consent: Withdraw previously given consent at any time.

To exercise any of these rights, please contact us at [email protected].

9. Cookies and Tracking Technologies
   We use cookies to enhance user experience, track website usage, and provide personalized services. You can manage your cookie preferences via your browser settings.
10. Retention Period
    We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
11. Third-Party Links
    Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.
12. Changes to This Policy
    We reserve the right to update this Privacy Policy. Changes will be posted on this page, and where appropriate, we will notify users via email.
13. Contact Information
    If you have any questions or concerns about this Privacy Policy, please contact us:

Matthew Arndt
704 2nd ST SW, Cedar Rapids, IA 52404
Email: [email protected]